Hollywood Execs will never listen to the fans even if they love a franchise that makes millions of dollars worldwide 
I feel compelled to point out that that isn't quite true. Part of the reason JJ and the cast are doing their world tour is that Star Trek is NOT a big moneymaker around the world. For example, the last Star Trek movie(Nemesis) barely broke $500,000 in Japan. Pathetic. Absolutely pathetic. Star Trek could do far, FAR better than that, and the fact that Paramount is promoting the new movie around the world is, to me, a vote of confidence in this venerable franchise.
We have to remember that many try to compare Star Trek to that other great space opera Star Wars. But Trek was here first. Trek captured the hearts and imaginations of millions before Lucas unveiled Luke Skywalker and Darth Vader on the world. And while Star Trek Enterprise and Nemesis were sub-par compared with the rest of the franchise, both have their many fans, which is more than can be said for two-thirds of the prequel trilogy of Star Wars.
To me, we're seeing the same rebirth to this franchise that happened so long ago. People who have never given much consideration to Star Trek are wondering about this new movie. Yes, a lot of fans are still skeptical. However, I certainly believe that a lot of them(yes Jimmy, even you =P) will come around eventually. This is a new age to Star Trek, my friends. A new cast, taking a new version of our beloved Enterprise into space once again, so young, so fresh, so full of...possibilities. While, yes, the alternate reality is somewhat...cliche, even for Star Trek, it leaves the door open. I know I won't go into the theater thinking "Okay, so even though a lot can happen, I know Kirk has to live through this, he has to survive until Star Trek Generations" or so on. Let the grey lady fly once again, and let this crew boldly go. IDIC.