More like "wishful thinking" in my opinion. Cryptic are likely neck deep in developing Delta Rising at current, and all of the items that were given away this weekend, were either items that sold poorly, or items that had extremely limited availability. Now, if they had opted to give out some of their more popular "top tier" type items, this giveaway might've been a bit more worthwhile. Even though anything in the C-Store will effectively be rendered null and void after Delta Rising launches, one would assume that they COULD have given away some free Tier 5 ships, besides the Ambassador (which isn't even the best Tier 5 Cruiser, and does not qualify for the Fleet discount).