I'm fine with the films going that way. If it makes more money for the franchise by having the movies more action-y, that's just money that can be recycled into television production, where true Star Trek thrives. I think mostly it has to do with a shift in the entertainment culture in the world. The "right now" aspect of television satisfaction has been shafted with the addition of massive casual gaming, social networking, etc. You have no idea how many people I know who fill in their spare time playing Words With Friends on their iPhones. Instead of watching movies on a Sunday night, they're gravitating towards big-budget television like Game of Thrones or Walking Dead, etc. And with IMAX and 3d movies bouncing all over the place now, I'm also seeing a shift where people definitely enjoy a flashier movie so they can get a solid two hours of amazement.