I don't particularly think this looks like Trek but then maybe their planning on it looking more like the reimagined movie, to tie in with it? As in carry it on in that kind of timeline?
I dunno, I think the worst thing they can do is alienate the main demographic for the game!
I think this has the potential to become a really good one, if they stick to what fans are saying, IMO that would generate the largest profit for the company.
Then again, a good bunch of Trek games have been lacklustre and disappointing, from a visual and Engine side of things, I think I'll just wait it out and acquire Excalibure by Assimilation. lol.